At Standard Chartered I coordinated an HKD 5M+ conversational-AI programme and owned its production operations. Now I build RAG and multi-agent prototypes and test where they go wrong.
Open to full-time roles in Hong Kong.
Standard Chartered Hong Kong virtual assistant
A selection of outcomes across marketing measurement, data foundations and applied AI.
MMM, modelling and analytics that turn cross-channel data into budget decisions. My public Forecasting vs Causal Modelling gap analysis shows why a KPI forecast can’t stand in for MMM when you decide what to cut and what to scale.
MMM · Modelling · Optimisation
Measurement, tracking, BI and data foundations that make marketing performance reliable. At WPP I gave technical direction on a BI rollout across 12 Peninsula Hotels properties, and built automated Google Cloud pipelines that bring five ad and analytics sources into Sony Hong Kong’s daily reporting.
GA4 · BigQuery · BI · Server-side tagging
Conversational AI and GenAI-enabled analytics built for real workflows and human judgement. The Standard Chartered chatbot programme I coordinated won Best Use of AI for CX at The Digital Banker’s Next-Gen CX Awards 2019.
Chatbots · NLP · GenAI-enabled analytics
10+ years across data, analytics, measurement and enterprise AI, from hands-on delivery to solution design and team leadership.
Led analytics delivery, solution design and interim department operations across global BI, MMM, spatial analysis and ad-tech governance, and led technical pre-sales and quotations while keeping project margins above 20%. Reviewed and debugged a regionally built GenAI MMM tool, improving its summaries for planners. Partnered with the Singapore regional team to advise and train the Thailand team on Google Meridian.
Led BI and analytics consulting across measurement and data engineering, delivering MMM, automated BigQuery pipelines and privacy-first measurement solutions while helping double divisional data and technology revenue in 2024. Architected automated Google Cloud pipelines for Sony Hong Kong, linking media spend to online purchases and saving about 10 reporting hours a week.
Coordinated an enterprise conversational AI programme from pre-launch planning through launch and post-launch optimisation across the public website, online banking and mobile app.
Managed end-to-end digital campaigns and applied R-based customer segmentation to improve SEM performance, delivering a reported 400% ROI.
Applied regression analysis to public-health research and co-authored two published studies on the health effects of air pollution.
I’m looking for a full-time AI role in Hong Kong, anywhere from strategy and transformation to building and deploying AI systems. I’m also open to AI consulting for companies of any size and for individuals, and to FDE-style build projects.
Projects
Github